👋🏻 Hi there, I’m Jessica!
A Product Designer with 5+ years of experience crafting intuitive, impactful experiences for e-commerce and SaaS products.
Work Projects
WEBSITE UX
Enhancing Online Shopping with Sound
How Bose’s Interactive Audio Demo Boosted Conversions by 22%
Launched a test experience on the Product Description Page to improve the conversion rate of headphones by providing users with an audio demonstration of the different levels of noise cancelling.
PRODUCT DESIGN
Refining Ninety’s Assessment Tool
Enhancing Usability for a Successful Beta Launch
UI improvements to the Assessments tool, a recent addition to the Ninety platform for Business Operating Systems (BOS). Focused on refining the UX/UI during the post-alpha release phase.
WEBSITE UX
Enhancing the Refurbished Shopping Experience
UX Strategies for Visibility and Consumer Confidence
As part of implementing continuous improvements to the website experience and standing up our CRO Taskforce, this study highlights improvements to an existing site section.
WEBSITE UX
Optimizing Consumer Confidence
A UX Approach to “Why Buy Direct” at Bose
Interaction Design and updated messaging to instill customer confidence in product purchase. Part of an A/B test to improve site experience.
PRODUCT DESIGN
Post-GA user guidance improvements
Analyzed user behavior following the GA release of the Assessments tool, a new feature in the Ninety platform. Focused on addressing a gap in the user experience.
PRODUCT DESIGN
Defining user archetypes
Conducted discovery work to identify and understand the users of Ninety’s 1-on-1 tool. Gaining insights into user archetypes will help us refine and improve the tool to better meet their needs.
Additional Project Work
Digital Execution Work
Execution of product launches and campaign work as part of the Communications Design team, partnering with Art Directors to see their vision executed on the responsive website and with the authoring team for feasibility and solutions to design problems.
Print Design Work
Tasks include research and presentation of multiple design options to the internal client, working with internal print production to maximize cost savings and stay within budget, image corrections/adjustments, copy updates, execution, and delivery of final files.
Letterpress
Small hobbyist letterpress print shop. All items (cards, coasters, prints, etc.) are printed by hand using metal and/or wood type and either vintage cuts or hand-carved linocuts.
Presses include Gordon Platen, Showcard Sign Proofing Press, Kelsy Tabletop Platen, and Vandercook SP15.